Fashion Business Owner Musings: Yet is a Powerful Word

One of the most powerful words you can say as a business owner is “yet.”

It’s easy to get caught up in feelings of lack or inferiority when you’re working to grow a business.  You don’t have all the resources you need, your goals take longer to attain than you realized. You feel an almost constant sense of not enough and incapability. And when you feel those things on the inside, you usually also communicate them on the outside with statements that confirm them.

But when you flip the script and add the word “yet” to the end of your statements of lack, they take on a whole new meaning.

Using the word “yet” communicates confidence to both yourself and to others.

The word reminds you of what you’re working towards.

It reinforces your determination and makes anything seem possible.

Think about it. When you’re coming from a place of feeling like a failure or like you’re lacking the accomplishments that you wish you had, you make statements that reinforce those feelings.

Say these sentences out loud:

I haven’t gotten into any stores.

I haven’t reached even $1000 in website sales.

I’ve never been featured in a magazine.

Now say these sentences out loud:

I haven’t gotten into any stores, yet.

I haven’t reached $1000 in website sales, yet.

I haven’t been featured in that magazine, yet.

Do you hear the difference?

Do you feel the difference?

You’re now making statements that imply that you’ll get there. They remind you that you’re on your way to reaching your fashion business goals, but it just takes time. You feel excited about what’s to come, rather than discouraged by what hasn’t happened.

Yet opens up possibility. It changes your mindset.

I want you to try it. Catch yourself when you’re making those defeatist statements, whatever they are, and add the word “yet” to the end of them. See how that transforms your confidence and determination.

Lots of love and encouragement,

Nicole Giordano
Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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