Emerging Designers, Show Your Collections During Nolcha Fashion Week

12.29.2011 | Fashion Marketing + PR

Fashion Marketing + PR

We here at StartUp FASHION thought you might like to know about this very cool opportunity:

Nolcha Fashion Week: New York February 2012 invites you to be a participating designer in the Jet Setter themed Runway Show Presented by Farasha and American Airlines. 

StartUp FASHION esource
Photo: NolchaFashionWeek.com

Quick Facts on Nolcha Fashion Week: New York 2012

  • As seen in NBC, CBS, VH1, MTV, Forbes, Wall Street Journal, Lucky Magazine the event has received +10 million media impressions the past two seasons.
  • Now in its 6th Year and Officially Listed by NYCEDC with Mercedes Benz Fashion Week as the two sanctioned fashion weeks.
  • National partners include Vitamin Water, American Airlines, Paul Mitchell and the NY POST.
  • Social Media campaign (with key partners) on facebook/twitter/partner promotion +120,340 followers/fans/subscribers within the fashion industry.
  • 2011 recap video http://www.youtube.com/watch?v=vqyb_oD6ZTo

Designer Receives:

Event:
  • 4 looks (jewelry or handbag will be matched with an apparel brand)
  • State-of-the-art venue
  • All pre-production and backstage personnel (e.g. fashion director, dressers, stylists,) to assist in fittings and during the show
  • Professional lighting and sound with full technical team
  • Changing and preparation area complete with clothing racks, clothing hangers, mirrors and make-up lights
  • Professional Models from reputable New York City Modeling Agencies
  • Professional Hair team (Past Hair Team provided by Paul Mitchell)
  • Professional Make-up Team (Past Make-up Teams provided by Becca and Kroma)
  • Invitations to media, retailers, stylists and industry influencers
  • Professional staff (on-site): event managers, security, registration, guest relations and ushers
  • Photography images of collection on catwalk
  • Video of catwalk show
Marketing:

  • Company name and live link on event website
  • Company name included in press release and marketing campaign
  • Company name included in public relations pitches to TV, print and online
  • Company name included in social media campaign reaching over 120k 

Contact: If interested send brand information to info@nolchafashionweek.com Spaces are limited. Fee: $950

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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