0
Fashion Industry Resources Sales

How to Create a Line Sheet

how to create a line sheet template

As an independent or emerging designer, one of your goals is probably to start selling your designs wholesale to brick and mortar boutiques. This is a solid goal and should be pursued as a way of growing your business.

But are you ready to deal with wholesale accounts? One tool that you should have in place before approaching a store is your line sheet. When creating your line sheet, think about the ease with which a buyer can order based on the information you’re providing.  If it’s confusing to you, it will be confusing to them.

What exactly is a line sheet, anyway?

Not to be confused with a designer’s look book, a line sheet is a sales tool created with the sole purpose of helping retail buyers in the place orders of your pieces. they are basic and to-the-point, no frills. They are meant to answer questions for the buyer at a glance.

how to create a line sheet for wholesale

So, here’s How to Create a Line Sheet:

Basic Information

  • Business Name/Logo
  • Your name
  • Contact info (don’t forget your phone number!) Put this on every page.
  • Your brand’s story in a few sentences

Wholesale Information

  • Order Minimum – This can be in dollar amount or number of items per style.  Additionally, it used to be customary to make the first wholesale order for a new account higher than subsequent orders.  However, in posing that question to a successful brand owner, Sue DiMeo of Synderela, she had this to say:

There are many ways to answer this question; priority goes to how badly you want to be in that store and the relationship you want to build. Never sacrifice what you want now for what you want most. Hard but true and a good guide.

  • Accepting Payment – Do you accept credit cards? (you should, get Square!) Paypal? Checks? Payment in full up front or 50% up front, 50% after delivery?
  • Lead times – How quickly can you fill and ship the order? Be realistic!
  • Order cut off dates– Based on your production schedule, be sure to note the last date on which a buyer can place an order.
  • Shipping policy- Is the buyer responsible for shipping cost or will you cover it?
  • Return Policy – Do you accept returns for reasons other than damage? If so, how much time does the buyer have after receipt of goods?
  • Expiration– make sure to note an end date to the validity of all the information.

Product line

  • Photo of each item. Don’t get fancy!  Photos should be white background flats. Leave the editorial images for your look book.
  • Item name and number. It is totally up to you how you’d like to number your items.  Some start with SS (Spring/Summer) or AW (Autumn/Winter) and follow with a series of numbers.
  • Range of sizes and colors available
  • Your wholesale prices

Something to consider including with your line sheet is an order form.  Make it super simple for the buyer to fill in the blanks and email right back to you.

Opt In Image
Get Your Own Line Sheet Template
The StartUp FASHION Wholesale Line Sheet Template makes it super easy for you to plug in your product images and all the necessary information to create a clean and professional line sheet for each of your collections. Make sure you're giving the buyers what they want!

Nicole is the founder of StartUp FASHION, an online community and support system for independent designers around the world. She’s a traveler, a weaver, and a foodie. A deep love for the craft of fashion pared with an adamant belief that success is defined by the individual, led her to found StartUp FASHION were she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

42 Comments
  • Sue's Akorn Shop

      REPLY

    Thanks for the help. It's very helpful info.

  • Drez Henfield

      REPLY

    I have no idea what to put for "order cut off dates"...PLEASE HELP!

    1. Nicole Giordano

        REPLY

      Hi Drez, This is the last possible date that a buyer can order for your collection. It's based on your production schedule.

  • Jenny

      REPLY

    Hi Nicole, Thanks for this post, it's very useful. Do you have any information or resources on how to create a color/fabric sheet to accompany the line sheet? Basically, I have leather handbag samples and photography only in certain colors and would like to use the color/fabric sheet to show the retail buyers the other colors available. Thanks!

  • Tyeshia Brown

      REPLY

    Hi Nicole, I am new to the fashion business. I have many designs and I need someone to help bring my vision to life. I am a terrible artist. Can you help point me in the right direction?

  • Anne Lukas

      REPLY

    I can't tell if this is in digital form only or needs to be hard copy. If hard copy, is it in a bound book? Don't I need some to leave with boutique owners?

    1. Nicole Giordano

        REPLY

      Hi Anne, This is a digital form that can be printed as a hard copy, giving you the option to either email it to the buyers or print and deliver in person when you're meeting buyers.

  • Sandra

      REPLY

    Hi! Great article, thanks a lot! Just wondering, would you rather use flat photos of the garments w white background than flat sketches? :)

    1. Nicole Giordano

        REPLY

      Photos are better if you have them!

  • David

      REPLY

    Excellent...thank you!

  • TJ

      REPLY

    This was very useful information. I've updated my own line sheets to incorporate your tips and advice. Thanks!!!!

  • Conrad

      REPLY

    Thank you, Nicole. This article was very insightful. Great read.

  • Sonia

      REPLY

    I am always having to explain this to folks who need help creating a line sheet vs look book even with all this they still get confused, it is very time consuming to put together everything when they are also working in production. As a designer this is the one thing that is so very important and is taught in school when creating a collection as well as doing a great tech pack. Generally i quote per group or collection depending on where the designer is at in the collection, sometimes its only a small group and sometimes its a very large collection. Also some startups don't know how to create technicals and tend to use photos but in school it was very important to show the front color version not necessary the back in the line sheet, i like to show both. Thanks so much for posting as so many people ask what is the difference and most think it is the same thing and it is not. Also it is important that all line sheets be about your brand and not a template or copy of anothers it has to look sharp. Thanks! www.coroflot.com/soniastella

  • chris

      REPLY

    Hi is there a way i can see the line sheet template layout before i buy it..

  • Creative Pile

      REPLY

    I love your site and love your article. Line sheets are such an important tool to get your apparel out to buyers.

  • WM

      REPLY

    Would you say that a model wearing your clothing are the most effective line sheets?

    1. Nicole Giordano

        REPLY

      Hi Whitney. No, white background flats are the best option for line sheets.

      1. WM

          REPLY

        Thanks so much!

  • Nigel Toussaint

      REPLY

    Thanks so much for providing this information. It just dawned on me a week ago to start going wholesale with the eclectic and tribal style of bracelets I've been making for men and women. And this page has really been helpful to me.

  • tony jackson

      REPLY

    JAKE or anyone, Please let me know where the info is ON the site stitch in order to do a line sheet for free. Thank u sir.

    1. sarah

        REPLY

      Tony, i googled "site:stitchlabs.com line sheet" and found the page on their site about line sheets. Pretty much, you have to sign up and use their software to create the line sheet. Which isn't free. It has a free trial (not sure if line sheets are included in the free trial) but free trial to me isn't free. Because if i love it, it's not free in the long run.

  • Jen

      REPLY

    Thank you for this. I was just asked about this and google to find out what exactly are they talking about lol Lots to learn Thanks again for this

    1. Nicole Giordano

        REPLY

      You're very welcome, Jen!

      1. Amber

          REPLY

        Hey Nicole I was wondering if you could email me? I am helping a friend with his clothing line and I need to make a "Line sheet" and "Look Book" for him and Im not sure where to start. ambercantoo@gmail.com

  • California Limited

      REPLY

    As a start-up apparel company, this post was super helpful! Thanks! www.calimited.com

  • sarah

      REPLY

    Hello Nicole, thanks a lot for this. I have a question, do line sheets always have to be flats or can the garments be done on a mannequin?

    1. Nicole Giordano

        REPLY

      Hi Sarah! Garments can be done on a mannequin but the background should still be a solid background. :)

      1. Sarah

          REPLY

        Thank you Nicole

  • Sarah

      REPLY

    Nicole you truly are a God sent. Thanks for this article, Ill begin drawing up a line sheet for my next collection

    1. Nicole Giordano

        REPLY

      Glad to hear it Sarah! We'll actually be offering Line Sheet creating services later this month. Keep an eye out for that. :) And since you're a Community member, they'll be discounted!

      1. Sahar Amiry

          REPLY

        Hello I need to do a lne sheet for my line do you have a line sheet creating service I can use. Thank you.

        1. Nicole Giordano

            REPLY

          Hi Sahar, Yep, we have a great line sheet template here: http://dev2.startupfashion.com/shop/product/fashion-brand-line-sheet-template All you have to do is plug in your images, logo, and info. Hope that's helpful!

  • soraya

      REPLY

    Helo Nicole, Great info about this topic, very much appreciated! I am looking for online templates that will make it easier to structure one with color and organization. Do you have an info about it? Thank you, Soraya

  • danielle

      REPLY

    I work as a freelancer for an apparel brand. They recently rechout out to me to see if i could put a line sheet together for them. they asked me for a quote (for the whole project, not per hour) and I have NO idea what to say. suggestions?! thanks!! -Danielle

    1. Nicole Giordano

        REPLY

      Hi Danielle, Your best bet is to estimate how long it will take you to create the line sheet, apply your hourly rate, and then give them a flat price based on that. But don't forget to ask a lot of questions about expectations before quoting. Are you writing the descriptions? Are you in charge of the photography? Are you designing the layout? How many items are involved? Just be complete clear on what they get for the price you give them. I hope that helps!

      1. danielle

          REPLY

        Hey Nicole, I ended up doing exactly that. Thanks so much for your help! Such a helpful site :) Best, Danielle

        1. Michael

            REPLY

          Id like to hire to do a line sheet for us. Please email me at: M.Young@ExecutiveOrderClothing.com

  • Brian

      REPLY

    Is there a way you might try and make your more profitable styles stand out? Even if they might not be the best ones. Thank you so much.

  • Cecilia

      REPLY

    Funny, I always seem to comment on Nicole's posts, they've really helped me a lot! I just made my first line sheet, tomorrow I'm going out to see if any shops are interested. I'm a self taught designer and would never have figured this out for myself, thank you!

    1. Nicole Giordano

        REPLY

      Thanks Cecilia! So glad to hear that. :)

  • Lucy Chapman

      REPLY

    Excellent tips! Just starting my entry into the wholesale world, so this was quite helpful!

  • michelle

      REPLY

    Hi, do you have a timeline structure for ship dates and seasons?

Leave a comment