A celebrity endorsement signals to consumers that the brand they’re endorsing is both cool and current; more importantly for you, an endorsement gives your brand an opportunity to tap into that celebrity’s market.
Press coverage is one of those things that has a leg in both the vanity metrics of our businesses and the actual metrics of our businesses. But it's a tough area. Because it takes time, consistency, and thoughtful strategy. Three things that we as often impatient business owners aren't all that good at accepting. Understanding the fundamentals of getting press coverage is at the heart of being successful at it.
We answer a fashion designer's question about figuring out if your brand and business are ready for PR and what to do if the answer is yes.
Pitching your fashion brand and getting the right press placement can sell out an item for the season or help land that first appointment with a retailer.
A long list of independent lifestyle magazines to pitch your fashion brand story; they focus on the maker, the designer, the creator, the artist.
A look at the changes in fashion PR and how it impacts emerging and independent brands.
A look at one of the little known ways for fashion brands to get more press for their businesses. Why it's important and how to do it.
How to use digital media to pay the way for global expansion of your fashion brand.