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Posts in: independent-fashion-designers

Independent Designers

What I Learned: The Designer of International Jewelry Brand Rienne Creations Shares Her Story

International jewelry brand

Learning from early-stage designers is a good thing. Sharing the story of recent mistakes and the first successes is just as useful. Learning from a professional, someone who has built an international jewelry brand, is as good as gold, since someone like Adrien Nagy, the Hungarian owner and designer of Rienne Creations has a lot to share.

International jewelry brand

Adrien, a maker of statement jewelry, handcrafts state-of-the-art necklaces and other pieces in Budapest using top quality material such as crystal from the nearby Czech Republic.

Now a PhD student and teacher at Hungary’s top design school Moholy-Nagy University of Art and Design or MOME in Budapest, she also studied at the London College of Fashion, then worked in New York, London and Milan. Coming back to her hometown Budapest, Hungary she established her very own brand.

Her stint abroad was the best thing she could have done for her career and development as a person, she says.

“I’d encourage every young people to go abroad and try to make it there. Working abroad in one’s profession truly enriches the personality and one’s cultural approach,” Adrien says.

Her journey abroad didn’t only teach her to appreciate her home country and fellow citizens — sometimes taking one step backward helps — but she also to realize that working with textiles, which she had studied all her life, wasn’t going to be her dream job.

Making jewelry however, was.

International jewelry brand

Today she focuses mainly on creating her own designs, does collaborations with other designers (which she believes are important and exciting challenges for creators), and occasionally supplements her business with custom orders for brides.

“I was surprised to see that long distance orders work even without meeting the customer. We once had a New York client who we created several pieces for, without ever meeting in person.”

International jewelry brand

Here’s what Adrien learned as she has built her diverse and successful jewelry brand…

  1. The three most important qualities of a designer are persistence, diligence, and the ability to work in a team.
  2. She recommends having a business partner, since “a one-man show is efficient only for a limited period of time.”
  3. There’s a reason for all that happens. Seemingly negative incidents or a sidetrack could eventually prove useful.
  4. No need to listen to everybody. Although there’s a lot of good advice out there, even from experts, the advice may not be what you need right there and then.
  5. Appreciate organic growth. When Adrien launched her brand Rienne Creations she wouldn’t have imagined it would get so far. “We’ve opted for a safer but somewhat slower development, taking small but sure steps one at a time.”
  6. Spend time on attracting foreign customers. “About 80% of my buyers are from abroad. But I work on that a hell of a lot of time.”
  7. Question the “almightiness” of a professional stylist and photographer. “Last time that we had a session with a professional team, the fashion experts still chose pictures from our portfolio that I took just by myself with no cost at all.” This is quite amusing, isn’t it?
  8. Plan your time. Adrien plans ahead each week and tries to schedule her month ahead. This is also important since she teaches classes at university.
  9. Be precise at designing. Precision brings speed and since Rienne pieces are very work-intensive, preparing them takes time. The new season always comes quickly so speed is essential, Adrien says.

designrs.coGuest post by Veronika Gulyas, on the behalf of Designrs.co, Hungary’s first online platform for emerging designers. We help designers to go international by backing them up with online marketing advice and making their items available in our webshop.

Independent Designers

Independent Label ANE AMOUR Takes Us Behind the Scenes of an Emerging Brand

 

ane amour

Our latest Instagram takeover was with independent designer Iyala Anne, founder of ANE AMOUR, as she gave us a peek into her business.

Iyala designs womenswear and draws inspiration from nature, music, and the art and life of different cultures. She is a member of the StartUp FASHION Community and is based in New York City.

Below is our interview with Iyala, where she takes us behind the scenes of an emerging brand and shares a look into what goes into running a fashion business in NYC.

There is a saying “you learn something new every day.” The day of your takeover, what did you learn about business in fashion?

No matter how busy your day is it’s important to have at least one fresh idea for your business. Something that sparks a next step.

ane amour

What is your favorite photo you took? Why?

My favorite photo I took was the bronze sculpture of the garment worker from the NYC garment district. I think due to the combination of growing up in NYC and my passion for local production, this image holds a lot of emotional content for me and is a visual reminder of my hope to be part of keeping history and standards alive in the present time and for the future.

ane amour

What is the most valuable thing you did the day of your takeover?

I had a good look at what kind of visual message and branding I want to communicate for ANE AMOUR. This I feel is a work in progress.

ane amour

How would you describe your day in three words?

Energetic, full, thought provoking

ane amour

What role has StartUp FASHION taken in your everyday business life?

StUF has given me tools and motivation to keep going NO MATTER WHAT. It’s like the feeling of your best friend having your back coupled with a smart business partner.

ane amour

If you could give one piece of advice to fellow emerging designers, what would it be?

Keep going. Stay true to your passion. Even if your vision changes always stay true to yourself, your art, your standards.

ane amour

Follow us  on Instagram as we feature more amazingly talented StartUp FASHION members with Insta-takeovers and blog spotlights!

Independent Designers

Independent Label Al Shamswear Takes Us Behind the Scenes of an Emerging Brand

al shamswear

Our latest Instagram takeover was with independent designer Kim Shamsiddin, founder of Al Shamswear Exceptional Islamic Apparel, as she took us along to an event where she showcased her work.

Kim is an attorney, U.S. Army veteran, former undercover NYPD officer, and a member of the StartUp FASHION community based in New Jersey. Her line is designed for the Muslimah community; created for women who are looking for ways to cover up elegantly.

Below is our interview with Kim, where she takes us behind the scenes of an emerging brand and shares a look into an evening of selling and showcasing her work, as well as meeting and getting to know her customers!

Al Shamswear

THERE IS A SAYING “YOU LEARN SOMETHING NEW EVERY DAY.” THE DAY OF YOUR TAKEOVER, WHAT DID YOU LEARN ABOUT BUSINESS IN FASHION?

I learned that selling in a retail environment takes tremendous patience. People will have all kinds of wants, desires, preferences, favors, and requests, and you have to be willing to accommodate, within reason of course. In sum, people are very demanding as they well should be since they are spending their hard earned money with you.

al shamswear

WHAT IS YOUR FAVORITE PHOTO YOU TOOK? WHY?

My favorite photo is of the “Rack.” To see the dresses there and to know all the time, effort and energy it takes to bring a collection from sketch to finished garment was quite exhilarating. The “Rack” also gave people the impression we had a brick and mortar location and we were asked several times about the location of our store…LOL We don’t have one yet but that is definitely part of our 5 year strategy.

al shamswear

WHAT IS THE MOST VALUABLE THING YOU DID THE DAY OF YOUR TAKEOVER?

I think the most valuable thing we did was to convey the brand persona.

While the web certainly offers some insights into who we are as a company, we wanted to ensure the brand message was clear across all touch points with our consumers, so everything from the prep to the presentation of the table helped to ensure that that brand message was appropriately communicated.

We got so many compliments on the presentation of the clothing, the collateral materials, even the vase where we collected info for our mailing list…people thought it was for sale…LOL.

al shamswear

We prepared two weeks in advance and were extremely organized. To prepare we used an event planning sheet and worked through it diligently up until the day before the event. We even did a mock set up of the table and photographed it so on the day of the event we simply whipped out our phones and referenced the photos so we knew the exact placement of each item on our table. There is tremendous value in being organized and ensuring your brand message is communicated consistently. 

HOW WOULD YOU DESCRIBE YOUR DAY IN THREE WORDS?

Exciting, informative and insightful.

al shamswear

WHAT ROLE HAS STARTUP FASHION TAKEN IN YOUR EVERYDAY BUSINESS LIFE?

StartUp FASHION has been a tremendous platform for Al Shams. We have made so many valuable connections with other designers and industry influencers and have access to a plethora of resources. We are very grateful to be a part of the StartUp FASHION community.

al shamswear

WHAT DID YOU ACCOMPLISH THE DAY OF YOUR INSTATAKEOVER?

We gained a lot of exposure on a local level which is what we were aiming to do. We have a lot of international exposure but we want local Muslimahs to know about us as well and we feel like we accomplished that so we are happy.

IF YOU COULD GIVE ONE PIECE OF ADVICE TO FELLOW EMERGING DESIGNERS, WHAT WOULD IT BE?

Try not to be wedded to a particular methodology or concept because the fashion consumer’s tastes and preferences are ever evolving and you have to be able to pivot quickly to keep up. Adaptability should be a core part of your strategy in order to survive in an industry where consumers are sometimes very fickle.

al shamswear

 

Follow us  on Instagram as we feature more amazingly talented StartUp FASHION members with Insta-takeovers and blog spotlights!

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