Wishing and Hoping Your Way to Business Success

wishing and hoping for business success

Most creative people are dreamers.  We wish for the things we want, we hope they happen, we dream about what it would be like if/when they did. Here’s the thing. Wishing, hoping, and dreaming, will not make you successful.

If you don’t balance all the daydreaming with hard work, planning, and execution, you are making it too easy to fail.

It takes as much energy to wish as it does to plan. – Eleanor Roosevelt

When you decided that you wanted to start your own fashion business, you knew it wasn’t going to be easy.

You knew it would take a lot of hard work and a lot of learning to create something successful and sustainable.  But once you got past the stage of dreaming about your business, did you do anything to define business success?  Did you create anything to measure how you’re going to get from point A to point B?

Of course it is important to define a mission. Dreaming about your business is one of the best parts of creating it.  It’s inspiring and exciting and gives you something to look forward to.  Don’t ever stop doing that, it’s what drives and motivates you.  Or, at least, it should be.

Have you created a plan for your business?  Not necessarily a formal “business plan” but a plan that lays out your success factors and gives you a definitive way of achieving those success factors. It’s your daily guide, your building blocks.

If you don’t have something in place that defines your business success and helps you achieve it, you should.

If you do, spend some time thinking about how you really spend your day. Be honest. Are you working on the tasks that will take you and your business forward?

What are you doing each and every day that will lead to success?

Just having a plan is not enough. If you’re not actually doing the work, what’s the point?  You’ve taken the time to lay out your path and now you need to actually follow it.

Do you sometimes feel like you’re spinning your wheels?

Nicole Giordano
Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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