BreakThrough DESIGNER: heidiroland

Meet BreakThrough DESIGNER Heidi Roland of heidiroland. Listen, Learn, Connect.

DESIGNER Heidi Roland of heidiroland1. What is your brand’s mission? How has it evolved since you started your business?

heidiroland  accessories embodies the future of women and embraces difference and individual spirit. With each new jewelry collection heidiroland is reinventing the disposition of women’s accessories and reminds us that fashion is not about changing who you are on the outside, but rather about expressing who you are on the inside.

2. How would you describe your brand’s aesthetic?
Bold, daring, lovely, fun, earthy, easy to wear

3. What’s the most difficult aspect of running your business? What do you do to combat that?
Growing pains as I enter new arenas
Heidi Roland of heidiroland

4. Do you sell wholesale or primarily through your own website/retail location? What steps do you take to attain brand recognition, whether to wholesale buyers or retail consumers?

We sell both wholesale and retail, selling in many boutiques nationally and internationally as well as online, talking with distributors and agents as well as working locally.

5. What social media platforms do you find most integral to your brand’s marketing? How do you utilize them to connect with your customers?

Facebook – constantly posting updates and new styles

6. Can you describe in a few sentences your day to day?
Preparing for shows like POOL Trade Show – just a few weeks away, making each pair of earrings by hand. Reaching out to potential buyers with my new spring/summer collection and inviting them to stop by and see me in Las Vegas. Ordering supplies, brainstorming displays, and finalizing line sheets.

7. What are three of YOUR favorite brands? What do you admire most about them?
All fresh new creative brands that bring their own twist to classics

8. One piece of advice you can offer the fresh faces of fashion?
Be you

9. What exciting things are in store for you in 2011?!
We’re participating in POOL in Las Vegas and Now Showcase in NYC. Plus now we’re selling to boutiques in France, Spain and Italy

Connect with heidiroland

Thanks Heidi for a wonderful interview!

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!