Getting started with Facebook Advertising as a fashion startup can be overwhelming, but it can be one of your top-performing marketing channels when you get it right. In this post, we’ll review how to choose your goals for a campaign, and how to breakdown the structure of your campaigns, ad sets, and ads, and finally, how to measure the performance of your Facebook campaigns.
When you’re faced with all the different options for setting goals, optimization, budgets, and audience targeting, don’t get nervous.
The best way to get started is to keep things simple with one or two campaigns, then add on when you’re ready to start testing more.
It’s easy to want to jump right in with all the options you have for Facebook advertising campaigns, but you’ll be a lot better prepared to make adjustments and optimize your campaigns when you only have one or two running.
Let’s get started!
How to Create a Plan for Facebook Advertising
Before you dive into Facebook, it’s helpful to set a few goals first so you know what you’re really running Facebook ads for. Answer these questions below before you create your first advertisement.
- What is the objective of these ads? Are you trying to build brand awareness, drive sales of a particular product, or get views on a video?
- Do you have a budget in mind? It’s okay if you don’t, but it’s good to know if you have a maximum spend that you can’t go over.