What’s the Difference Between a Lookbook and a Line sheet?

One question that I am often asked by emerging designers in the very early stages of business is: “what’s the difference between a lookbook and a line sheet?” The other question is: “when do I use each one?”

A lookbook is a way to showcase your brand in its own element by portraying the overall “feel”.

Through a collection of well-styled editorial images the story of your brand is told. When creating a lookbook never skimp on working with professional models, stylists, and photographers as these images often make the first impression before an editor or buyer even sees the collection in person.

While lookbooks give you the feel, line sheets give you the facts.

Line sheets are a wealth of information for buyers and contain style names, season, wholesale prices, size runs, colors/patterns available, materials and suggested markup prices.

Line sheets also include visuals such as a silhouette sketch or image of the merchandise on a white background and fabric swatches. And be sure to make a note of when the line sheet information expires.

Here’s more info on what goes into a line sheet.

Some brands combine their lookbook and line sheets into one with styled images on one side of a page and information on the other, though it’s usually best to keep them completely separate.

Regardless of how you plan to design these two elements, both are of equal importance. I suggest having both a physical and digital copy of each one, making it seemless when an editor or buyer emails you requesting information fast.

And remember, be creative and consistent with all branded materials.

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Particia Maristch

Patricia Maristch is graduate from Immaculata University and young entrepreneur. She is the founder and principal of Piqued PR, a boutique lifestyle public relations agency piquing the interest of press and consumers. Her years of retail experience, shopaholic tendencies and constant desire for all things luxe, provides a unique viewpoint to public relations and social media. She understands her clients' audience because she IS their audience. While she works and plays on the Main Line her client list extends across the nation working with small boutiques, national brands, high power politicians and everything in between. In addition to Piqued PR Patricia serves as a local Levo League leader, Main Line Fashion Week founder and frequent guest blogger.

3 comments
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    Hannah Jones

    Thanks for the information! I’m just about to have my collection photographed this weekend for a lookbook. I was just wondering, what layouts & formats do you best suggest for the digital versions? Thank you!

    • Nicole Giordano
      Nicole Giordano

      Hi Hannah!

      You can create a beautiful lookbook as a PDF, upload it to google docs, turn the google doc link into a bitly link and share that link with press/buyers. You can also check out something like issuu : http://issuu.com/

      Hope that helps!

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