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Getting the Color Just Right

PantoneColor.  It sets a mood.  It is often the backbone of fashion and interior collections.  But how do you keep on top of the trends? How do you ensure that you are creating a collection right now that will be relevant in the market place six months down the road?  Who decides this information and makes it available to designers at those critical moments of the creative process?  Pantone, of course.  I know we’ve all heard of Pantone.  We remember the color books that we used in college and continue to reference now when we’re trying to match that just perfect shade of lilac or turquoise.  But how much time have you actually spent on their website?  I hadn’t spent much of any until recently.  I received an email about a webinar they are offering on Home  and Interior Color Forecasting and quickly found myself happily stumbling from page to page, soaking in the beautiful color displays, the impressive use of new media and social networking,  and all the many services and resources they have to offer.   Such as, did you know they offer custom dye- to-match services of cotton fabric?  They can do anything from 10 to 150 yards.  I had no idea.   Then there’s the swatch color card, the trend report, color forecasting, the books, the iPhone app for instant access to the online color library, and even a list of well chosen articles of interest.  Pantone has really made itself an informative, important,  and undeniably relevant resource for every design based  individual and business.  Go ahead, spend some time on there.  You won’t be disappointed.  I promise.  Oh!  Don’t forget to download your free Fall 2010 color report.  I’m loving it!

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About Nicole Giordano

Nicole is the founder and CEO of StartUp FASHION and has been critical in the launch of hundreds of independent designers’ successful fashion businesses. Prior to StartUp FASHION, she founded a private label accessories brand, led operations for an international textile distributor, and assisted with the raw materials sourcing for labels including Jill Stuart, Prabal Gurung, and Isaac Mizrahi.

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