Friday Business Tip: Be Unreasonable But Not Unrealistic

fashion business tip

As you grow your business, you’re going to come to realize the difference between being unreasonable and unrealistic.

Unreasonable goals are things that you can absolutely do. They won’t be easy, people will tell you you are crazy, but you will know you can do it.  You’ll feel that balance of fear and excitement that will drive you to build your unreasonable goals.

Unrealistic goals are thing that are just not really possible. (at least not right now). They will drain your energy and resources, and keep you from making any real progress. You will feel defeated and unable to keep going.

When you layout your goals every few months, ask yourself if these goals are unreasonable or unrealistic.  Be honest with yourself, and if you find that some are unrealistic think about how you can break them down into attainable unreasonable goals.

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Image via Amir Kurbanov

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!