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Digital Textile Design Enhances the Art of Fashion

Are You Wearing a Watercolor

Today, while visiting the fabric developer of a New York fashion line, I saw a Wall Street Journal article blown up on the Wall.  “Are You Wearing a Watercolor?” was the glaring question and I had to know the answer.   First, I was really excited to see WSJ discussing a trend in textile technology and second, I was really curious to read what they had to say about it.  I mean, was this just going to be some write up on the innovation of fashion design or were they delving into the technology behind the dress?  Well, I was pleasantly surprised.

The article was focused on the rise of Digital Printing in the fashion world.  While it acknowledged some of the disadvantages, mainly it praised the technique as the next best thing when it comes to advancements in textile design. It discussed the difference between screen printing and digital printing as well as touched upon the idea of panel printing, a print running from selvedge to selvedge without repeating. (This happens to be my favorite way to print fabric. It’s a work of art, really.)  Anyway, the article was really refreshing.  It often  gives me goosebumps when I see the word “textile” or “fabric”  in print.  Don’t judge, I’m serious.  It’s just so exciting to see others appreciate something in which you spend the majority of your time completely immersed.  But don’t take my word for it, read it for yourself and do share your thoughts!

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About Nicole Giordano

Nicole is the founder and CEO of StartUp FASHION and has been critical in the launch of hundreds of independent designers’ successful fashion businesses. Prior to StartUp FASHION, she founded a private label accessories brand, led operations for an international textile distributor, and assisted with the raw materials sourcing for labels including Jill Stuart, Prabal Gurung, and Isaac Mizrahi.


  1. I shoot abstract images in water. When I read the article on Digital Printing on Fabric was the next big thing in Fashion I knew what I wanted to do. Print my Original Digital Photos on fabric for apparel and to license my images to established fashion designers looking for fresh color to work with.

    I screen printed as a kid. Digitally printing on fabrics was going to come sooner or later. I am happy to be here at this place in time. Cannot wait to see my images on clothing and more! I think the trend of digitally printing on fabrics will be huge. It only makes sense. It still goes back to the creative of what you are putting on fabric.

    I got an Waterproof Ipod in 2004 and Waterproof Dive Camera in 2005 – All of my images are in water, around water, playing with water and underwater. Its all about water.


    Tim Martin
    Palm Beach Gardens, Florida
    @copyrightphotos on Twitter

    • Hi Tim,
      That sounds amazing! The images on your site are beautiful. I would really be curious to see your work on the fabric; especially chiffon or charmeuse. It would really enhance the quality of movement in the image. Thank you so much for sharing.

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