Another Cool App to Check Out for Your Fashion Marketing is Periscope
Recently we talked about the live streaming app, Meerkat…but have you heard of Periscope? It is the latest in the live streaming trend that has appeared and it’s taking the brand marketing world by storm.
The questions we wonder as we evaluate Periscope:
- Is it a meerkat “killer” ?
- Is it better than meerkat?
- Which one should I, as a brand marketer – invest my time in?
- Do people care?
Is Periscope a Meerkat Killer: Maybe.
Periscope is a direct competitor and it was put out by Twitter. It allows for seamless integration with the popular social channel and way more brands and marketers have taken advantage. Currently you have big name early adopters such as Mountain Dew and DKNY and also emerging brand users like Nearly Naked Jewelry, who showed us a Behind the Scenes of a collaborative photo shoot they did with several other brands.
Is it Better? Yes. Why?
First, you can integrate your Twitter list automatically. In addition, Periscope has the ability to save and view videos later. They don’t disappear in that “snapchat” sense as in Meerkat. This allows for viewers who may not have been able to tune in directly during your event to watch a few minutes or hours later (up to 24 hours).
Which one should you invest in?
If you are geeky like some of us – I say test both and see which one your audience responds to. This is a huge test and learn opportunity as these apps are very new and not many metrics can be gained as of yet. If you are just wanting to focus on one – go with Periscope. It has the longevity factors and is a more polished and cleaner tool.
People do care. Why?
Because it gives these livestream opportunities an authentic look inside of a brand that you wouldn’t see through edited video that took hours and days to make.
Keep it real, keep it fresh.