For emerging designers, finding ways to get on those 'must have' lists of consumers is an important part of increasing brand awareness. [...]
For emerging designers, finding ways to get on those 'must have' lists of consumers is an important part of increasing brand awareness. [...]
With costs of everything rising designers are looking for affordable solutions for showcasing their wares. One company responding to this need is Storefront. [...]
We sat down with Christa Spengeman, brand manager of Bow & Drape, to learn more about the platform and the impact it's having on the fashion industry. [...]
Storenvy is a place for independent designers and retailers to build storefronts and leverage the social components of the site to interact with customers. [...]
Instead of sending customers out the door of a boutique and onto a website at home, Snapette is bringing them from the outside in. [...]
In January 2013, AETHER founders Jonah Smith and Palmer West, self-described ‘outdoor enthusiasts who live in the city’ opened their first stand-alone retail store called AETHERsf in Hayes Valley, San Francisco in a structure made from stacked shipping containers. The AETHER aesthetic is clean, classic and timeless. The store was conceived by Paris-based designer Thierry [...]
Shopcaster makes it easier for retailers (no matter how small) to have an effective presence on the web. Translation: no more unattractive independent we [...]
Meet Hointer. It’s sort of like online shopping, but with the ability to try on before you buy and a lot of other futuristic features. [...]
We thought it would be cool to highlight various independent retailers that are doing interesting things in the retail world. First up: STORY. [...]
Staying current and ahead of your competition as boutique retailers is a full time job all in itself. Let what others are doing serve as inspiration. [...]
If you’re a boutique sending a newsletter and not seeing any increase in sales because of it, maybe it’s time to rethink your email marketing strategy. [...]