Marketing

Creating a strict line between personal and business in social media isn't always so easy. Learn tips on when and how to approach it properly. [...]

What’s the right way to effectively use hashtags in social media for your brand’s campaigns? We take a deeper look. [...]

As Twitter power-users ourselves we wanted to share our top three tips on how to make Twitter friends. [...]

While some brands are amazing at social media, others manage to fall in the cracks. Here are four social media pitfalls to avoid in your fashion brand. [...]

Here are 3 easy ways to follow social media content best practices that help create effective campaigns. [...]

So now that you' have a Pinterest account and have started to pin away, what are some things that you can do to grow your fashion brand’s Pinterest channel? [...]

Split testing, or A/B testing, your marketing efforts is helpful for determining what practices are the most effective in reaching your goals. [...]

It's imperative to create helpful and valuable content for your audience that complements rather than outwardly promotes your brand. [...]

Are you thinking that it may be time to drop a social network form your brand's mix? [...]

With a lot of new features and tools, we look at different ways fashion brands can leverage LinkedIn. [...]

Brands often approach content marketing in a way that is too sales focused and not at all helpful, educational, fun, or interesting for their customers. [...]

Is your brand wondering which social networks to use and which ones to not bother with? [...]