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Independent Designers

BreakThrough DESIGNER Label AVERY

We are big fans of  highlighting those fashion labels that we think are going to make their mark on the industry.  We do this regularly via our BreakThrough DESIGNER column.  But rarely, if ever, do we share a label that hasn’t quite come to market yet.

StartUp FASHION BreakThrough DESIGNER Label: AVERY

In this case, we’re making an exception with the soon-to-launch label AVERY. We met Annching Wang when she oh-so-nicely commented on an article on StartUp FASHION. She popped up again when we noticed that she became a Facebook fan and a twitter follower and, after checking out her fashion label and her design initiative, we were smitten.  So, consider this our first highlight of a designer we know will eventually BreakThrough and make her mark on the inevitably challenging fashion industry.

So what’s the label’s philosophy?
AVERY by Annching Wang is a fashion label exemplifying a polished yet effortless modernity that weaves a thread between needs and values, art and design, and beauty and utility. Inspired by the power of simplicity and a love of imagination, AVERY was founded on the idea of taking something classic and refreshing it with a sense of meaning, progress and play.

StartUp FASHION BreakThrough DESIGNER Label: AVERY

We love the AVERY concept and adore fashion with a purpose behind it.  We truly believe that a fashion brand, in fact any brand, that actually stands for something is the future.  More and more consumers are thinking about what they buy before they buy it and labels like AVERY will be the ones that stand the test of time because there is meaning behind what they do.

Interested in helping out?  You can do it right here

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Nicole is the founder of StartUp FASHION, an online community and support system for independent designers around the world. She’s a traveler, a weaver, and a foodie. A deep love for the craft of fashion pared with an adamant belief that success is defined by the individual, led her to found StartUp FASHION were she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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